TIVEE
Connecting worlds: TIVEE brings FAST Channels to DVB-C. TIVEE, the first HbbTV application integrating Free-Ad-Supported TV (FAST) channels as a white label service into DVB-C networks, combines the advantages of cable TV and internet-based streaming. While providing a comprehensive portfolio of FAST content and monetization, it also offers in-app and in-stream advertising space, for cable operators and advertisers to monetize content, thus bridging the gap between cable and internet TV using a dynamic ad platform. Network operators can use those ads together with their individual company logo to reach viewers directly in their living room.
Description
Overview TIVEE is an innovative HbbTV app from Deutsche Netz Marketing GmbH (DNMG), which revolutionizes the way FAST channels can be integrated into German cable networks. TIVEE enriches the experience of traditional cable TV with FAST channels, by bringing a wide range of content into homes with HbbTV-enabled TVs How TIVEE Works TIVEE operates as a linear TV channel with an integrated HbbTV app. Broadcasted by DVB-C network operators on a dedicated channel, a continuous trailer loop explains how TIVEE works. Once internet connectivity is recognized, the app starts automatically. Innovative Hybrid Model TIVEE’s HbbTV hybrid model bridges the gap between traditional TV and modern FAST channels, while allowing cable operators to offer high-quality content using their own brand. It showcases innovation in product development by making HbbTV available as a service while maintaining the familiar experience of cable TV. User Experience TIVEE offers an intuitive interface where viewers can browse a wide selection of genres and channels. Accessible to hundredthousands of viewers across Germany, TIVEE requires no additional installation. Channel Portfolio TIVEE partnered with FUNKE Digital to offer over 30 FAST channels across categories such as Films & Series, Entertainment, Music, Sports, and Documentaries. Currently the platform continues to grow. Technological Backbone Application TIVEE was developed by Qvest Engage and meets HbbTV standard 1.5.1 by using JavaScript’s React Framework, to ensure compliance, power and efficiency of the app. Its ability to manage state effectively, optimize performance, and scale modularly are perfect for TIVEE, where seamless navigation, low-latency interactions, and broad device support are critical. Technological Backbone Channel Distribution Channels are provided in dash.js format by FUNKE Digital (part of FUNKE Media Group) as full-service, which includes technical delivery and first access to the channel’s advertising inventory.
Impact
• TIVEE is currently distributed under the brands of 10 German network operators • TIVEE achieves a basic coverage of around 450.000 DVB-C households in Germany. • 75% of visitors visit TIVEE more than 10 times. Most have opened TIVEE 51-100 times. • Average time spent watching TIVEEs channels is way over 10 minutes. • 8 categories with more than 30 channels are integrated in TIVEE • 3 channels have been added to the portfolio since the launch. DDR TV-Archiv, TIERWELT live, Royalworld The first idea for TIVEE came up when we realised that the required monetization for the Distribution on a dedicated DVB-C channel is much more difficult for a FAST channel than for a classic linear TV channel. This gave rise to the idea of placing not just one FAST Channel on one DVB-C channel, but a whole new world for all the FAST Channels out there. In addition, the German network operators were faced with the elimination of the ability to allocate TV costs via ancillary costs. TIVEE not only gave them the opportunity to gift their customers new free TV content they haven’t seen before, but also to directly address viewers with their own ads in their living rooms to advertise products and direct them to order routes via QR codes. Advertisers get access to a whole new target group through TIVEE, which they did not have in their former OTT streaming world. FAST channels, operators, customers, advertisers –winners only with TIVEE.
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