DEPLOYMENTS
Where HbbTV runs.
31 markets with Dataxis 2025 figures and 106.1M+ HbbTV households. Select a country for its figures and the showcase applications submitted from it.
HbbTV households (Dataxis) — lighter fewer, darker more Market present Showcase apps
Market figures
Dataxis 2025, with the change in HbbTV households since the 2024 set. Households in millions; penetration is HbbTV households as a share of TV households; market value is total TV network revenues in €M.
| Market | HbbTV households | vs 2024 | Penetration | TV households | Population | TV revenues €M | Showcase apps |
|---|---|---|---|---|---|---|---|
| Germany | 27.9M | +9.9% | 66% | 42.2M | 83.6M | 10,406 | 13 |
| United Kingdom | 15.7M | +7.6% | 55% | 28.5M | 69.9M | 6,777 | 8 |
| Italy | 13.8M | -2.3% | 52% | 26.7M | 58.9M | 5,126 | 6 |
| Spain | 13.7M | -26.3% | 69% | 19.8M | 49.6M | 4,052 | 7 |
| France | 5.7M | +24.0% | 18% | 31.4M | 66.7M | 7,849 | 4 |
| Poland | 2.9M | +26.8% | 19% | 14.9M | 37.3M | 2,361 | 3 |
| Austria | 2.7M | +9.4% | 64% | 4.2M | 9.2M | 1,037 | 2 |
| Netherlands | 2.4M | +24.1% | 29% | 8.3M | 18.0M | 1,452 | — |
| Sweden | 2.1M | +9.4% | 42% | 5.0M | 10.6M | 1,300 | — |
| Switzerland | 2.0M | +9.7% | 50% | 4.1M | 9.1M | 1,477 | 2 |
| Greece | 1.9M | +103.2% | 40% | 4.8M | 10.3M | 537 | 1 |
| Finland | 1.7M | +13.0% | 58% | 3.0M | 5.6M | 898 | — |
| Portugal | 1.7M | +7.5% | 41% | 4.2M | 10.7M | 564 | — |
| Czechia | 1.6M | +8.8% | 35% | 4.6M | 10.9M | 781 | 7 |
| Romania | 1.4M | +16.8% | 18% | 7.6M | 19.0M | 638 | — |
| Denmark | 1.3M | -1.6% | 44% | 2.9M | 6.0M | 1,057 | — |
| Hungary | 1.3M | +14.7% | 31% | 4.0M | 9.5M | 711 | — |
| Norway | 1.1M | +2.9% | 41% | 2.6M | 5.6M | 1,169 | — |
| Ireland | 1.0M | +9.0% | 49% | 2.0M | 5.3M | 655 | — |
| Belgium | 0.9M | +23.7% | 18% | 5.2M | 11.8M | 1,123 | — |
| Bulgaria | 0.5M | 0.0% | 17% | 2.9M | 6.4M | 370 | — |
| Lithuania | 0.5M | +64.3% | 26% | 1.8M | 2.9M | 137 | — |
| Slovakia | 0.5M | -4.3% | 26% | 1.7M | 5.4M | 397 | 1 |
| Croatia | 0.4M | +2.4% | 29% | 1.5M | 3.9M | 332 | — |
| Serbia | 0.4M | +14.3% | 16% | 2.5M | 6.5M | 432 | — |
| Slovenia | 0.3M | +16.7% | 32% | 0.9M | 2.1M | 185 | — |
| Latvia | 0.3M | +19.0% | 29% | 0.8M | 1.9M | 63 | — |
| Macedonia | 0.2M | +15.8% | 36% | 0.6M | 1.8M | 39 | — |
| Bosnia and Herz. | 0.2M | +5.3% | 15% | 1.4M | 3.4M | 58 | — |
| Estonia | 0.2M | +21.4% | 26% | 0.7M | 1.4M | 82 | — |
| Montenegro | 0.0M | 0.0% | 15% | 0.2M | 0.6M | 27 | — |